STAND UP MS CAMPAIGN EXPANSION

Request for Quote (RFQ)

Office of Outreach and Training

SEE FULL PROPOSAL

OVERVIEW

✱

OVERVIEW ✱

Who We Are

RED SQUARED is a Jackson-based media and communications firm working with institutions across the South to translate complex priorities into communication that people understand and trust. Our work combines strategy, narrative development, and multimedia production to support public awareness initiatives in health, civic engagement, and community development.

We approach campaign work as a collaborative partnership, aligning closely with organizational leadership to extend existing momentum while improving message clarity, reach, and consistency across channels.

Understanding of the Campaign

The STAND UP Mississippi Campaign plays a critical role in improving public understanding of mental health and substance use, reducing stigma, and encouraging help-seeking behavior statewide. Effective expansion requires continuity with existing messaging while adapting delivery to evolving audience needs and communication environments.

Our approach focuses on strengthening recognition, preserving trust, and extending campaign reach through disciplined creative adaptation and targeted distribution.

Our Approach

Our approach centers around clarity, efficiency, and a phased implementation structure designed to maintain alignment with existing messaging while expanding engagement.

✱ DELIVERABLES:

Review of existing STAND UP campaign assets, messaging, and distribution activity
Alignment discussions with DMH to confirm audiences, priorities, and approval workflows
Identification of opportunities to extend and adapt current materials
Campaign assessment summary and alignment recommendations

Phase 1: Strategy & Alignment

Phase 2: Creative Extention & Development

✱ DELIVERABLES:

Adaptation and refinement of existing creative assets
Development of supplemental graphics and messaging components
Limited multimedia content designed for digital and community distribution
Presentation of concepts for review and revision prior to production
Approved creative materials prepared for deployment

Phase 3: Media Planning & Distribution

✱ DELIVERABLES:

Targeted multi-channel distribution strategy across digital, social, radio, and community outlets
Scheduling and coordination of media placement
Deployment of approved campaign materials
Tracking of placement activity and reach indicators
Media distribution plan and executed placements

Phase 4: Monitoring & Reporting

✱ DELIVERABLES:

Tracking of engagement and distribution metrics
Periodic activity summaries and performance reporting
Review discussions to guide adjustments and refinements
Recommendations for continued campaign extension

RED SQUARED partners with institutions to translate complex priorities into clear, human-centered communication. Our work spans public health, civic engagement, and community development across Mississippi.

Relevant engagements include collaboration with the Jackson Heart Study Community Engagement Center, communications and narrative development for the Delta Regional Food Business Center, and storytelling initiatives with the ACLU of Mississippi. We are currently supporting a public awareness campaign funded by the W.K. Kellogg Foundation focused on Medicaid expansion and stigma reduction. Click the link in each option to see examples→

Also see specifically a Communications Plan and an example of Sample Messaging Framework we completed for the Delta Regional Food Business Center.

Qualifications

We partnered with the Jackson Heart Study Community Engagement Center to design and lead a COVID-19 vaccine awareness campaign tailored to Black communities in Mississippi. The goal was simple: increase trust and access to accurate information. Our team built the full communications framework, from naming and messaging to creative assets and rollout, anchored by the campaign slogan “I Got It.” We developed a unified brand system that included videos, photography, web copy, digital and print collateral, social media toolkits, and community signage, all crafted to reach people where they live, work, and gather.
See our work with the Jackson Heart Study Here →
The ACLU of Mississippi came to RED SQUARED with a big vision: launch a statewide campaign to build deeper connection and recognition among Black communities across the state. While this phase of work served as early groundwork, our partnership focused on laying a strong foundation through community insights, a messaging strategy, and a suite of creative assets designed to guide and anchor future outreach.
See our work with ACLU of Mississippi Here→
We were selected as the communications and branding partner for this $400 million dollar federally funded national initiative dedicated to enhancing the resilience, diversity, and competitiveness of our local food system across the mid-South (Mississippi, Louisiana, Alabama, Arkansas, and East Texas). Our team created the visual identity and public website. While the project has been cancelled by the current administration, our deliverables remain foundational for a future full public rollout. This includes site design, internal newsletters, stakeholder narrative framing, and USDA-compliant brand development.
See our work with the Delta Regional Food Business Center Here → (PASSWORD: delta)

Budget Approach

The proposed budget prioritizes media placement and audience reach while supporting creative development and coordination required for campaign execution. Resources are distributed across stewardship, production, distribution, and materials to maximize impact within the available contract value.

Campaign review and alignment, planning meetings, project management, media coordination, reporting, and administrative oversight throughout contract period
Adaptation of existing campaign materials, development of supplemental graphics and messaging, limited multimedia production, and preparation of assets for distribution
Targeted digital, social, radio, and community media placement; scheduling and monitoring of distribution activity
Production of printed campaign materials and supporting physical assets aligned with established campaign identity

Total: 73,500.00

This total reflects the budget allocated in the RFQ over a multi-month project timeline. We are able to adjust pacing or consolidate deliverables based on final project priorities as agreed upon during contract negotiation.