The Team Turning Narratives into Movements.
Our work comes from an incredibly talented team who believe in collaborating and doing transformational work for the good. We work to amplify the voice of the marginalized, showcasing the beauty of culture, and work to bring soul to your project. Each RED SQUARED team member is ready to help you reach your goals.
Roderick Red
FOUNDER & CEO
With over a decade of experience in filmmaking and media production, Roderick Red is a director, writer, and strategist who believes in the power of storytelling to shift culture.
As the Founder of RED SQUARED, he has led creative campaigns and directed documentaries that amplify voices, engage audiences, and leave a lasting impact. His work sits at the intersection of creativity, leadership, and purpose—centering narratives that matter.
Our Team
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Jessica Simien Lofton
CHIEF COMMUNICATIONS OFFICER
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SaraCaroline Jones
DIRECTOR OF PHOTOGRAPHY
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Andrea Reid
CHIEF PROJECT MANAGER
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Thabi Moyo
OPERATIONS DIRECTOR
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Jillian Davis
EXECUTIVE ADMINISTRATOR
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Husam Elmadih
PRODUCTION COORDINATOR
What We Believe
Our core values are the heartbeat of RED SQUARED. They shape how we work, how we show up for each other, and how we tell stories that matter. We believe in staying flexible, putting in the work, building real collaboration, growing as people and as a team, and always finding creative ways to get things done. These aren’t just buzzwords, they’re how we move with purpose.
Ready to Transform Your Storytelling & Strategy?
Discover how we can help you achieve your goals with customized strategies and innovative solutions. Let’s work together to elevate and connect your organization to your audience. Contact us today!